In Convergence Culture, Jenkins describes the important role participants have in the world of television. Media circulation is in large part due to consumers – they determine what products to buy, brands to trust, and what tv shows will be popular. It is clear that without consumer responses via blogs online and websites, producers might not be as successful. 

The concept of spoiling a show is described as a group of viewers or an individual who is participating in the active process of tracking down information that has not yet been released and publishing it online. Producers have become aware of this and often read the blogs and make changes to the show so that the audience is suprised in the end. So is it really that bad that there are spoilers? I think that everyone at one point or another has been so obsessed with a reality tv show and searched to find out what happens. We all want to be the source of knowledge when it comes to knowing the outcome of the next episode. Plus, if people don’t want shows to be spoiled – then they shouldn’t go online looking for information that might lead them to such an outcome.